ב"ה
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The sages teach that “Elul” is an acronym for the verse in Song of Songs: “I am my Beloved’s and my Beloved is mine.”
The itinerary was prepared, locations were secured, families signed up, and everything was ready to go. There was just one final step: They wanted the Rebbe's blessing.
Throughout the month of Elul, the Jewish people has a collective task: to prepare itself to be
inscribed and sealed for a good and sweet year.
Mesirut nefesh -- Hebrew term for self abnegation -- means both "giving of life" and "giving of will." Self abnegation is not just the willingness to die for one's beliefs; it is the way in which one lives for them. It is the willingness to sacrifice one's "self" -- one's desires, one's preconceptions, one's most basic inclinations.
— The Lubavitcher Rebbe